Your Fractional

Marketing &

Design Partner

for the Equine World

Design, systems, and strategy for associations, feed
brands, shows, and stables that are ready for
professional marketing support, without hiring
a full in-house team.

Let’s Work Together!
View Services

I don’t do “all the things.”

I do the things that move
the needle.

Bridle & Brand Co. exists for equine businesses that have big goals and limited bandwidth. You know you need better design, better systems, and a clearer marketing strategy, but you don’t need another full-time employee.

I step in as your fractional marketing and design partner, bringing:

  • Clean, on-brand design and production

  • CRM and marketing systems that actually get used

  • Strategy that ties your brand, data, and customer experience together

Discovery Call
We talk about your goals, your current bottlenecks, and what’s keeping you up at night.

Three ways I help equine brands grow

  • (Retainers + Projects)

    For when you need a dependable designer who understands the horse world.

    • Show programs, magazines, and catalogs

    • Sponsorship decks and sales collateral

    • Ads (digital + print) and social graphics

    • Jumbotron and arena graphics

    • Event signage and wayfinding

    • Brand-aligned templates and assets

    Best for: Equine associations, feed/supplement brands, show organizations, and stables with frequent design needs.

  • For when everything lives in someone’s inbox… and it’s starting to hurt.

    • CRM setup and implementation

    • Lead capture + intake forms

    • Exhibitor / member / client pipelines

    • Automated email touchpoints (onboarding, renewals, reminders)

    • Sponsorship tracking and follow-up workflows

    • Reporting dashboards so you can actually see what’s working

    Best for: Associations, show organizations, and growing barns/brands that are ready to get serious about their data and follow-through.

  • For when you need a marketing and branding brain in your corner, not just another task-doer.

    • Brand and messaging refinement

    • Annual or seasonal marketing plans

    • Show or campaign-specific strategies

    • Sponsorship and partnership strategy

    • Audit of your current marketing + recommendations

    Best for: Leaders who are juggling a lot and need a trusted partner to help them make smart, aligned decisions.

How Working Together Feels

Clarity & Proposal
I outline a clear scope and recommend either a project, retainer, or advisory setup (often a mix).

Let's Work Together!

Build & Implement
I handle design and/or systems buildout, staying in close communication with your team.

Refine & Grow
We adjust based on performance and feedback, keeping your marketing lean, intentional, and sustainable.

Ready to simplify your marketing
and get things off your plate?

If you’re tired of juggling design requests, half-built CRMs, and disjointed marketing, let’s talk. We’ll figure out the simplest, most effective way for Bridle & Brand Co. to support your goals.

Let's Work Together!

Why Work With Me?

A One-Stop Marketing Partner With Deep, Multi-Disciplinary Equine Industry Experience

Association-Level Expertise

Across my career I’ve served as:

  • Marketing & Branding Manager
    Arabian Horse Association

  • Creative Director & Branding Manager
    University of Findlay & Equestrian Program/Teams

  • Director of Marketing & Communications
    Pinto Horse Association

In every role, I operated as a full in-house marketing department, managing branding, design, communications, media, partnerships, and event promotion for large equine organizations.

National Show Marketing & Partnership Building

I have marketed, promoted, and created content for major national horse shows across multiple breeds and disciplines.

My work includes:

  • event marketing + exhibitor communication

  • sponsorship support + deliverables

  • media and vendor relations

  • production design for large-scale print + digital

  • repairing key relationships and building high-value partnerships that benefit both the association and the sponsor

I understand what shows, sponsors, and exhibitors actually need, and how to communicate with all of them clearly.

Let's Work Together!

A Unique Dual Perspective
of the Equine Industry

Because I didn’t grow up showing horses, I naturally understand:

  • the non-horse person discovering
    this world for the first time

  • exhibitors, trainers, owners, breeders, youth competitors, vendors, and parents who live it every day

This gives me a rare advantage: the ability to create marketing that speaks to every audience, welcoming, strategic, and aligned with how the industry truly works.

This combined experience positions me as a leading expert in equine marketing and branding, with the ability to bring clarity, systems, and design to organizations ready to grow.

Bridle & Brand Co. Ivory Brand Icon with two interlocking B’s joined by a horse bit, representing authentic connection and trust in equine marketing and branding.

Marketing That Guides,
Not Forces.

A woman with short dark hair wearing a riding helmet and a jacket, standing face to face with a brown horse with a bridle, eyes closed, in an outdoor setting with a blurred green background.

The Bit Is More Than a Tool,
It’s a Language.

A good bit doesn’t control, it communicates. It’s a partnership between trust, responsiveness, and feel.

That’s how I approach marketing. Every project begins with understanding and is refined through subtle, intentional adjustments, strategy that listens, pivots, and connects.

Because the brands that thrive aren’t the loudest, they’re the ones that know how to communicate clearly, confidently, and consistently.

  • National Horseman Arabian

    “I’ve had the pleasure of working with Angie on multiple projects, and she has always impressed me with her creativity, professionalism, and collaborative approach. She consistently finds unique and effective ways to bring partners together so that everyone involved receives the value and visibility they need. Her communication is always prompt and professional, and she approaches every challenge with a positive, solution-oriented mindset. Beyond her professionalism, she’s genuinely enjoyable to work with, friendly, innovative, and full of great ideas. I have no doubt her new business will reflect the same creativity, integrity, and collaborative spirit she’s brought to every project.”

    Kelsey Polmanteer
    Formerly with National Horseman Arabian

  • Arabian Horse Association

    “Angie joining our team was an absolute game changer. I was constantly impressed with her innovative ideas and her eagerness to tackle problems. She has a data driven approach and an incredible sense for implementing practical solutions. Angie fostered a collaborative environment and worked tirelessly to meet our companies needs. I have never received as many compliments about “our brand” until Angie joined our team.

    Lucy Mertens
    Special Services Representative

  • Arabian Horse Association

    “It was my privilege to work closely with Angie during her tenure as Director of Marketing for the Arabian Horse Association, while I served as a Show Commissioner and Regional Director. Throughout our collaboration, I was consistently impressed by her professionalism, creativity, and dedication to promoting the Arabian horse community. Angie brought a personal and engaging touch to all of her marketing efforts, particularly through social media. Her campaigns focused on celebrating the riders, owners, and horses that make our community special, creating a genuine sense of connection and enthusiasm. She understood how to tell stories that resonated with people, and her work elevated both the visibility and the spirit of our association.In meetings, Angie was always exceptionally well prepared, thoughtful, and kind. She treated everyone with respect, listened carefully to different perspectives, and contributed ideas that were both strategic and innovative. Her positive attitude and collaborative nature made her a joy to work with, and she earned the admiration of everyone around her. I hold Angie in the highest regard and strongly recommend her for any future endeavor. Her professionalism, creativity, and warmth will be an asset to any organization fortunate enough to have her.”

    Michelle Pease Paulsen
    ShowCommissioner & Region 5 Director

  • Arabian Horse Association

    “Angie has such a creative thoughts and ways of promoting ideas and events. I feel like her mind never stops thinking of the positive ways to express something. She has helped me through many projects with her creativity”

    Kelly Huston
    Registry & Member Services Sr. Manager

  • Arabian Horse Times

    “Working with Angie has been an absolute blessing. From the moment she stepped into her role, she brought clarity, communication, and genuine collaboration to our partnership. Her ability to connect people and align interests was remarkable - she consistently ensured that every media partner felt heard, valued, and supported.

    Angie has a unique gift for relationship-building and for seeing the bigger picture. Through her leadership, our collective efforts became more unified and effective, and the promotion of the Arabian horse reached new levels of visibility and professionalism. She handled corporate partnerships with confidence and unwavering integrity, and it was clear she cared deeply about creating win-win outcomes for everyone involved.”

    Meaghan Estes